Marketing Analytics
Don't make data an afterthought
Most B2B teams are rich in data and poor in answers. We build the analytics layer that connects your CRM, marketing automation, ad platforms, and website into one coherent picture — so every campaign, channel, and dollar is accountable to pipeline.
From attribution modeling to executive dashboards and funnel diagnostics, we make sure data drives your decisions instead of decorating your slide decks.
What's included
Who this is for
- CMOs defending budget with weak numbers
- Teams with data scattered across ten tools
- Companies unsure which campaigns actually work
- RevOps building reporting from scratch
How it works
Connect
Your marketing and sales systems are integrated.
Model
Attribution rules reflect how your buyers really buy.
Visualize
Dashboards surface the metrics that matter.
Advise
Monthly reviews turn numbers into decisions.
What you get out of it
Prove marketing ROI
Show leadership exactly what pipeline marketing created.
Kill underperformers fast
See which programs waste budget within weeks, not quarters.
Board-ready reporting
Clean, credible numbers for every review meeting.
Frequently asked questions
Salesforce, HubSpot, Marketo, Google Ads, LinkedIn, GA4, and most major platforms — plus custom sources via API or warehouse integration.
It depends on your sales cycle — we typically implement multi-touch models (W-shaped or full-path) and show single-touch comparisons so you understand the differences before standardizing.
Both work. Most clients start with a setup project — integration, modeling, dashboards — then keep a light monthly engagement for maintenance and analysis.